An agreement between the two companies gives Amazon Prime customers and Music customers access to a new catalog of shows without commercial breaks.
Podcasts to listen to without interruptions and above all without commercials. This is the heart of the agreement signed on November 3, 2022 between the host Acast and the music streaming platform Amazon Music. Starting today, Acast’s podcasts will be ad-free for members of the Prime service and Amazon Music Unlimited subscribers. The e-commerce giant has bought the ad inventory of podcasts from the Swedish company Acast. The ads in question are usually broadcast through Swedish podcasts on all platforms where they can be listened to.
In addition, the agreement allows members to listen to Acast podcasts through the Amazon Music app and on all types of devices, including smartphones, tablets, PC/Mac, Fire TV and Alexa-enabled devices such as the Amazon Echo.
Finally, listening to podcasts will generate income”to the network of creators“, says Acast in a press release. By buying the ad space from the host, Amazon commits to honoring the share that Acast should have reaped through advertising. The Swedish company, for its part, will donate a portion to the creators of the podcasts.
Through this deal, e-commerce giant Amazon amplifies its listening experience and continues to expand its catalog. As of November 1, 100 million music titles had been made available to subscribers of the music streaming service, compared to 2 million previously.