Amazon.com.be is born – Trends-Tendances sur PC

Last week, Amazon launched its website dedicated to Belgium. A website in three languages ​​that honors Belgian brands and offers a specific Prime subscription.

It was announced, it has arrived: Amazon launched its dedicated Belgian site last week. No, it’s not amazon.be, owned for years by La Baloise to sell insurance through car brands, but amazon.com.be. A detour that does not scare the world leader in e-commerce, which explains that 50% of sales traffic…

It was announced, it has arrived: Amazon launched its dedicated Belgian site last week. No, it’s not amazon.be, owned for years by La Baloise to sell insurance through car brands, but amazon.com.be. A detour that does not scare the world leader in e-commerce, which explains that 50% of sales traffic comes from the app. This 100% Belgian site presents a few curiosities compared to other national platforms. On the one hand, it is the only one that is multilingual: French, Dutch and English. In return, it allows you to pay via Bancontact. For the rest, Amazon strongly insists on the black-yellow-red aspect of the platform with a store of Belgian brands. A hundred have already been referenced: Edgard Cooper, Barbecook, Greenhoff, Kipling, Kambukka, etc. The Belgian site also offers its own Prime subscription. By paying 2.99 euros per month (25 if paid annually), the Belgian customer benefits from all free deliveries (as long as Amazon takes care of the shipping) and access to Prime Video, Prime Gaming and an unlimited storage capacity of Amazon Photos. No Prime Reading or Amazon Music, but even with a French subscription the Belgians didn’t already have access to that. Twenty-five euros instead of 69.90 is therefore worth migrating your Prime subscription from France to Belgium, especially since Amazon reimburses you pro rata of your French subscription and offers a one-month trial period for free. Having tested it, the switch is easy and the payback is ultra fast. Amazon.com.be naturally benefits from the opening of the Antwerp warehouse in September, where deliveries are handled by bpost and other partners such as BTS or Colis Privé.

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