Posted November 1, 2022, 2:30 p.m
Amazon Prime subscribers now have access to 50 times more songs on the Amazon Music streaming service, at no extra cost or advertising, anywhere in the world. Fans of the e-commerce giant’s premium delivery offer, which includes in France for 69.90 euros annually (or 6.99 per month) its video and music streaming services, now enjoy the 100 million titles in the catalog music from amazon. Until now, only Amazon Music Unlimited subscribers have had access to it. Prime subscribers could only listen to 2 million songs.
“Our Prime subscribers thus have access to the most exhaustive catalog that exists”, rejoices the general manager of Amazon Music in France, Thomas Duglet. Only Apple Music is equal, with 100 million titles, while Spotify claims 80 million and Deezer 90 million. With one caveat though: Prime subscribers will only browse this audio library in random mode (“shuffle”), whereas previously they had access to the 2 million titles on demand. “The Shuffle offer is more similar to the use of our Prime subscribers, who mainly use playlists or stations, especially via voice command on Alexa, which allows them to request, for example, genres or artists”, states Thomas Duglet. However, fifteen playlists will be available on demand, including three personalized using algorithms.
Prime subscribers will also be able to choose from a selection of podcasts without commercials, especially in the catalog of Wondery, the specialized American platform acquired at the end of 2020. To freely choose your songs, benefit from HD or even ultra HD sound and access millions of podcasts, subscribe to the Amazon Music Unlimited subscription for 9.99 euros per month per month. user or 15.99 euros for an account.family. “The Amazon Music Prime offer had not changed for some time, it was important to expand the catalog”, comments Thomas Duglet.
80 million Amazon Music users
When Amazon Music Prime launched, in 2014 in the US and in 2018 in France, record companies were reluctant to see the atypical model of this service included for free in an express delivery offer. “They feared cannibalization with other streaming services,” recalls Mark Mulligan, an analyst at Midia Research. But since then he has proven himself. “They found that Amazon Music attracted more casual and less youthful listeners than other platforms,” continues the expert. This advantage, at a time when labels now want to take advantage of every pocket of growth in a more mature streaming market, has certainly facilitated negotiations on the expansion of the catalog.
To take advantage of the boom in streaming, Amazon is positioning itself at all price levels, with even a free offer with advertising launched in France in April 2021. “This allows us to bring other people to paid streaming”, comments Thomas Duglet. A winning strategy according to him: “We are very happy with our growth”, assures the head of Amazon Music France without communicating figures. Jeff Bezos’ company claimed more than 200 million Prime subscribers and 80 million Amazon Music users pereh January 2021.
In just a few years, Amazon has become the world’s third-largest music streaming service, behind Spotify and Apple, according to Midia Research. “First thought of as add-ons to the Amazon Prime express delivery service, the video and music services have become reasons for subscription in their own right,” emphasizes Mark Mulligan. A strategic lever for Amazon, while the company has just published meager financial results.