Amazon launches Inspire, its TikTok-style feature



The Amazon e-commerce platform is implementing (in the US at the moment) a new feature “inspired” by the social network TikTok. Her name ? “Inhale”. The tool, available in the Amazon app, allows consumers to view products from a personalized feed of videos and photos and then proceed to purchase where appropriate. This content will be produced either by influencers, but also by the brands themselves or even by consumers. The user will be able to adjust their settings to customize the experience. Learn more


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