Amazon is considering creating a standalone app for watching sports content, people briefed on internal conversations told The Information. It should thus complement Prime Video.
In addition to Prime Video, Amazon would now work on a new application dedicated to sports broadcasts. According to a source with knowledge of the company’s plans, quoted by The Information, the new app ” would clean up Amazon’s primary Prime Video app and would better highlight the technology giant’s sports offerings.
The information says it could not find out when Amazon plans to release the app, or whether the company plans to charge separately for access to Prime Video sports content. The site also notes that Amazon could decide to completely abandon the project upon its release.
also read – Ligue 1: Amazon becomes the biggest football broadcaster in France for 250 million euros
What sports content could come to Amazon’s new application?
Currently, Prime content includes exclusive streaming rights to NFL “Thursday Night Football,” select Premier League soccer and New York Yankees baseball. It may therefore be the first content that will be available in this new application.
In France, Amazon also owns the rights to Ligue 1 Uber Eats and Ligue 2 BKT, but we don’t know if these could really leave the Amazon Prime Video app. Nothing tells us at the moment that Amazon also intends to launch its application dedicated to sports broadcasts with us. It could also arrive at our house at a later date.
In any case, it seems that Amazon is more and more interested in sports. CEO Andy Jassy has reportedly confirmed that the giant is keen to acquire more sports rights. The next acquisition could be the rights to the Pac-12 conference. The world’s fifth-largest company could also bid for the NBA, which is seeking between $50 billion and $75 billion for its next media rights deal. Meanwhile, we know that Netflix is also looking to get into the sport to compete with Prime Video and its Ligue 1.