” The haters “
With the label “Elected customer service of the year 2021”, Direct Assurance wanted to play with the prejudices that affect its sector, of which customers rarely speak well. The insurer has therefore taken the opposite view of received ideas with its new signature “The insurance you might like” and a series of four films to embody it. We see customers furiously satisfied with the advantages offered by Direct Assurance calling the company. Savings of €240 on average on an all-risk car contract, innovative support for young drivers, effective overnight home insurance, award-winning customer service: all excuses are good to complain about your insurance, even when there is no reason to do so.