Created ten years ago, the mobile game candy destruction is a real phenomenon. With a success that turns the competition green with envy, it is also the subject of many critics. Some consider it to be repetitive and addictive by activating reward zones in the brain that make you quickly become addicted.
It prevents candy destruction has just offered a giant ad in the New York skies, where hundreds of drones have risen to offer a light show to the residents of the Big Apple. This anniversary is an opportunity for us to bring you 3 great figures that show the impact of games on the video game industry.
3 billion downloads for Candy Crush
This is impressive information to say the least. Since its launch ten years ago, candy destruction has been downloaded over 3 billion times. Moreover, it still attracts almost 240 million players per month.
Its publisher, King, affiliated with the Activision-Blizzard group, also generates significant sums through its mobile games, with a quarterly profit of $297 million. That’s more than Activision’s $166 million and Blizzard’s $153 million.
$70 billion: the price of Microsoft’s takeover of Activision-King
Since the announcement of Microsoft’s acquisition of Activision for $70 billion, attention has been focused on the Call of Duty franchise. The tech giant’s rivals fear it will use this popular saga to benefit its Xbox Game Pass service.
But with this operation, Microsoft is also looking at mobile games and Candy Crush, as confirmed by Xbox boss Phil Spencer in an interview with The edge. In particular, he explained: “And in addition (to) Candy Crush at King, the group also includes Call of Duty Mobile and Diablo mobile, which are great franchises (…) If you look at everything that Activision Blizzard King is doing, how are their customers doing, where are they making money money … it’s the same reason Take-Two bought Zynga and why we had to expand our mobile capabilities.”
136 billion revenue by 2022: the juicy business of mobile games
candy destruction is one of the big names in the mobile gaming sector. Often underestimated and despised, this market is nevertheless the most important source of revenue for the video game industry.
According to a report from the company Data.ai, games will thus generate 222 billion dollars in 2022. Of this, mobile games account for 136 billion in revenue, well above the 42 billion from game consoles, and the 40 billion on PC.