Disney is looking to launch its “Disney Prime” subscription offer which will offer many advantages to its members.
Rumor has it and Disney has even confirmed it: Mickey’s house is considering a program similar to Amazon Prime, a Disney Prime that would offer a whole list of benefits for its subscribers.
Discount on Disney theme parks…
In exchange for monthly or annual pricing, members could thus have access to various bonuses, for example a subscription to Disney+ but also reductions on derivative products or tickets for the group’s theme parks. The advantage would also be for Disney, which for its part will be able to collect information on its audience and thus better target its marketing bursts.
The project is still in its infancy and few details are known, including the age group that will be targeted, as well as the price or the arrival date of the program. Source : The Verge