When Elon Musk is angry, he tweets. On Monday, he tweeted his anger at tech giant Apple, which he accuses of having “pretty much stopped advertising on Twitter”. The new owner of the blue bird does not seem calm at the thought of Apple withdrawing from advertising and for good reason: according to washington post, the Apple brand is the social network’s leading advertiser, spending $48 million. So Elon Musk questions Apple’s CEO: “Do they hate free speech in America? What’s going on @tim_cook?” »
Since the announcement of his acquisition of Twitter last April for the modest sum of 44 billion dollars, Elon Musk has made his concept of freedom of speech his hobby horse. The goal? Make the platform an almost unlimited space for expression, with reduced moderation, with a pseudo-democratic goal. In fact, the head of SpaceX and Tesla has illustrated himself on several occasions by provocative outings, against “wokism”, and restored, with the support of a Republican and conservative American, several accounts suspended for incitement to hatred or false information such as those of Donald Trump and Kanye West.
Elon Musk backs off ‘Twitter files’ threat
According to his rhetoric, therefore, any company that does not contribute to the financing of Twitter will automatically be against its very particular conception of freedom of expression. Apple’s CEO has yet to respond to anything, but the most controversial billionaire (and by the way, the richest man in the world) has not stopped there. In his series of tweets, he improvised as a whistleblower, saying: “The Twitter files on the suppression of freedom of expression will soon be published on Twitter. The public deserves to know what really happened…” before adding in a still mysterious and important tone: “Apple has also threatened to remove Twitter from its App Store, but won’t tell us why. He backed up this claim with a number by citing another twitter account that Apple imposes a 30% tax on all purchases made from their Apple Store.