As soon as he arrived at the head of the social network Twitter, Elon Musk has big plans for the bird. With a $44 billion acquisition, Twitter is a very big project for Elon Musk, who was already a very active user of the social network. But such a sum must be made profitable, and Musk knows it, Twitter’s business model is quite uncertain.
While the previous owners had already tried to make the application profitable with the arrival of a subscription system, Twitter Blue, Elon Musk would have decided to change the offer. According to information from the American media The Verge, the head of SpaceX and Tesla would have asked the Twitter teams to make the option more complete. In particular, it must provide access to the certification mark.
Elon Musk wants to make his purchase profitable
This is not the only strong decision that Elon Musk has made to make Twitter profitable. The boss, who came to the head of the social network barely 48 hours ago, intends to reduce the payroll by 75% (about 5,600 jobs). In addition to these massive layoffs, Twitter should therefore develop a new subscription formula, more complete than Twitter Blue.
Today, this paid service in particular allowed access to edit messages on the social network. This feature should be made free and universal by Musk in the coming months. At least he made the promise. Instead, the businessman could charge for verification marks on the social network.
Will verification be paid on Twitter?
Very useful for distinguishing official accounts from malicious copies, these badges make it possible to identify in a second whether a user is trustworthy or not. This feature also significantly reduces identity theft on the social network.
According to information from The Verge on the subject, Twitter teams have until November 7 to develop the new feature. If the deadline is not met, the employees will be fired. On our side, we should know more about this new subscription before November 7, the supposed date of the launch of the feature.
By: Keleops AG