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Faced with record inflation of 10%, the British are tightening their belts

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In the UK, inflation reached 10.1% in September, the highest level in 40 years in the country. Residents must save money. Statements.

Andrew Wilks, a pensioner from Wood Green, north London, used to shop at Morrisons supermarket without question. Faced with rising living costs, he had to change his method.
“Cereal products have increased, including yogurt,” he explains. What I do is I go to several stores to try and find the best deals. The yogurt I usually buy was 1 pound. Now it’s down to 1.74 pounds! But every now and then they do promotions and it goes back to the original price. This is where I buy. »
This observation is general among the English. According to a Yougov poll from the end of August, 94% of Britons have seen prices rise in the past six months, with 83% saying prices have risen sharply. In September, according to figures released this week, inflation reached 10.1%, the highest rate in 40 years, and electricity bills rose by 400% year-on-year and by 1,000% compared to 2019.

Insufficient help

To help the population, the government announced at the beginning of September a plan to limit the increase in the electricity bill, which would have come close to 3,500 pounds (almost 4,000 euros) a year from the beginning of October.
John, a 40-year-old who works as an electrician, is resigned. “Everything goes up except the wages,” he grumbles. I don’t change my habits because if I have to go somewhere or buy something, I do it. There is actually one thing I have changed and that is the way I smoke! Instead of buying packets that expire in a day, I now take rolling tobacco like this, I dose the amount. It lasts me a week for the same price! »
Michaël, a 50-year-old, has also changed his way of consuming. “Before, I tended to run errands in one block. Now I just buy what I need as I go. This Englishman, who works in social services, also realized the price increase in restaurants in the neighborhood. “A dish that used to cost £9 has gone to £12 or £13,” he notes. But the problem is that the quality does not follow. So I don’t go there anymore, I look for new restaurants or I fall back on the sale. »

Food insecurity

This increase in costs is reflected at all levels. Tony McLoughlin, a former Veolia employee who had just lost his job due to an accident, suddenly realized this when he got into his car. “I come from the north-east of England, in a village about 480 kilometers away,” he says. The other day I went back and I couldn’t believe it: I had to pay more than £100! The last time I had taken the trip it had cost me around £60. Rising costs hadn’t hit me before. But now that I’ve lost my job, everything is becoming too expensive for me. »
According to a study by the Food Standards Agency, one in seven people live in a household facing food insecurity in the UK. This rate rises to one in five people in North West England. 15% of respondents report having used a food bank in March compared to just 9% in June 2021.
Half of British households are reducing the number of meals they eat, according to a poll published on Thursday. 80% of the 3,000 people surveyed say they are experiencing financial difficulties.

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