A TRADE is selling soft drinks for £15 a pop. pop – but the customers don’t complain.
Ameer Khan, 21, sees dozens of bottles of Prime Hydration fly off the shelves of his convenience store almost every minute.
One punter paid £80 for a case, while another paid £15 just to keep a bottle behind the counter so no one else could buy it.
Ameer, who runs a Nisa Local in Worcester, explained: “No one has complained about the price.
“People leave me their phone number so I can tell them we have some in stock.”
The exorbitantly priced Prime Hydration is at the center of a social media craze that has sparked a buying frenzy among young people.
It follows the launch of the brand earlier this year by YouTubers KSI and Logan Paul, which has billions of fans around the world.
Teenagers have been filmed swarming stores such as Asda to clear shelves just minutes after they have been stocked by staff.
While others are moving the highly sought after 500ml bottles on eBay for a ridiculous £10,000 just for one bottle.
The drink – which comes in 11 flavors – retails for £2, but shop owner Ameer raises prices to £8, knowing he can always move stock around his shop.
He added that some people came every 10 minutes on a Friday to ask if the bottles had already been delivered, the Worcester News reported.
But Ameer’s shop mania forced him to keep the bottles behind the counter.
And the 21-year-old has even set limits on how much each person can buy, as children flock to his shop to grab the drinks.
Despite massive price hikes and restrictions on the number of sales, the trader said the youth were undeterred.
British YouTube star KSI, 29, recently told The Fellas podcast that the drink he made with American Logan Paul was “still sold out”.
He chimed in, “Honestly, people sell it on the black market.”