Lidl and Amazon navigate the waters of the giants CMA CGM and Maersk

Lidl set up its own shipping company in April last year. 388002261/aerial-drone – stock.adobe.com

DESCRIPTION – The German hard-discount group and the e-commerce giant have become their own ship owners.

We knew Lidl as a distributor. Here he is also a ship owner. In April, the German hard-discount group set up its own shipping company, called Tailwind Shipping Lines. She has since bought a container ship for $110 million and leased two others for a year. And in August, the group transported products from China to Rotterdam for the first time on one of its boats.

The reason for this foray into a new profession? Lidl logistics director Wolf Tiedemann gave it to the German press last spring: “The goal is to be able to manage the production sites’ growing volumes more flexibly in the long term.In other words, the fifth largest distributor in the world, which operates more than 11,000 stores in 32 countries, no longer wants to be at the mercy of large ship owners (Maersk, MSC, CMA CGM, etc.) who throughout the pandemic have provided approximate service (both with delays , skipped stopovers, etc.) at prohibitive prices on the Asia-Europe routes, etc.

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