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Microsoft Activision Blizzard: an acquisition driven by mobile, one of the most important assets of Phil Spencer (Xbox)

Game news Microsoft Activision Blizzard: an acquisition driven by mobile, one of the most important assets of Phil Spencer (Xbox)

In the wake of the Internet page that was opened at Microsoft to explain the work behind the acquisition of the Redmond company at Activision Blizzard, Phil Spencer spoke about it for 10 minutes.

Summary

  • “It was really their mobile capability that was first and foremost unique”
  • The mobile, but not only

“It was really their mobile capability that was first and foremost unique”

Signed but not sealed, the $68.7 billion deal between Microsoft and Activision Blizzard is the largest deal in video game history. A strong acquisition for Microsoft, which could get its hands on many flagship franchises in the market. In an interview with Cornelia Kutterer (Senior Director of European Government Affairs at Microsoft), Xbox director Phil Spencer explains one of the reasons for this acquisition:

Looking at ABK (Activision Blizzard King), the majority of their players play their mobile titles. It can be the Candy Crush game that many have on their phones, but also the very good mobile versions of their strong licenses (…) It was really their ability on mobiles that was first of all unique in relation to what could move Xbox forward.

Something that is not surprising, especially when we look at the figures obtained by the titles recently released by the Activision Blizzard King on mobiles: Call of Duty: Mobile exceeded one billion in revenue (a milestone rarely reached so quickly), while Diablo Immortal, a mobile game installed in the universe of the Blizzard license, criticized for its economic model, has made very large receipts in the weeks following launch.

The mobile, but not only

A strong statement that underlines Microsoft’s interest in mobile gaming, already highlighted by the Xbox Game Pass system and in particular cloud game. Phil Spencer hammers it home every chance he gets, Xbox and Microsoft want to bring games to as many people as possible. In this sense, it is also the long history of Blizzard and its licenses that are worthy of interest for them. This is what he explains, still at Cornelia Kutterer’s microphone:

Their history with World of Warcraft, Starcraft or Diablo as basic PC licenses is something that makes us believe that we could improve our portfolio compared to the directions that Xbox and Game Pass have taken. We think that will be a big advantage.

This deal between Microsoft and Activision Blizzard King, though on the right waymust still be subject to several further investigations by various authorities responsible for determining whether this agreement does not contravene competition laws.

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