As part of a competition organized almost a year ago, Microsoft France chose Babylone to take over the reins of its public relations and showcase the brand’s diversity.
In November 2021, Microsoft France is organizing a four-month competition, orchestrated by Pitchville, for their PR. Facing Havas and Publicis in the final, the young Babylon (Babel) was entrusted with its entire “business, consumer, B to B and philanthropic public relations” strategy after ten years of support from Hopscotch. In addition to software, Microsoft France represents 1,800 employees from 55 nationalities, 4 data centers, 24 Microsoft AI schools in 9 regions and 1 Global Software Development Center, according to its website. This new agency attached to Babel has a “ real challenge to tackle to understand Microsoft in France with a whole reputation problem. This involves both supporting leaders in their statement, whether in PR, on social networks or even at trade shows. », presents Julie Espalioux, CEO of Babylone. A team of
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