Microsoft: Games are short, offer more – Xbox One, Microsoft, Microsoft Games, Xbox Game Pass, Xbox Series X, Xbox Series S – Article

The dream of video game makers and publishers is to be able to inundate you with advertisements in Game. Moreover, it has already happened on mobile for a lot of so-called “free” titles, because “if it’s free, you are the product”. On a “good” already paying, it made people cringe. Take-Two had tried it with the NBA 2K license, Electronic Arts considered it with FIFA, and we have no doubt they’re just waiting to be implemented on one of EA Sports FC’s future games. This is why we at Factor, who have been supplying detectors from father to son since 2001, want to talk about the Trojan horse that Microsoft is preparing for us.

The original idea would be for the Xbox/PC Game Pass brand to offer discounted, ad-supported subscriptions. We only know this thanks to a survey that appeared on ResetEra, which sought to know how much a player would be willing to pay for a subscription with ads integrated within the framework of the service. Well, we also know thanks to a patent recently filed by Microsoft and discovered by Gamesual, which would deal with a technology that allows the incorporation of targeted ads into games via cloud game.

We therefore understand all the interest of the Redmond giant to offer a kind of cheaper “Beta” subscription but with advertising in the games, initially in Game Pass to test the technology, but above all to get used to it little by little . naive consumers. The patent doesn’t talk about Game Pass, but about all the games so the plans would be good that in the long term we could quite easily offer tailored advertising as GAFAM already has a lot of data on us. Yes, you should not trust the CNIL (National Commission for Computing and Liberties) too much. We have as descriptions:

A method of providing content to a user during gameplay includes determining that the user is interacting with a game provided by an online streaming operator and identifying a time period in the game where the user’s interaction with the game must be below a threshold »

The method includes identifying a location in the game environment to overlay the content in the period and identifying the content to be displayed to the user. Content must be displayed via an overlay video stream separate from a game stream. In real time of the user’s gameplay, the overlay video stream is sent for display to the user along with the game stream providing the content to the user at the identified location for at least a portion of the period. »

Computer games are becoming increasingly popular with the availability of cloud-based gaming platforms. Users appreciate the ability to select and play games from their own computer without committing to expensive game consoles. To add interest and immersive fun to the available games, customization options are considered. Users are more likely to play games that contain features specific to their interests »

It can be difficult to create a customized personal gaming experience without adding different features to the original game. Additionally, generating and developing unique content for each player would require significant effort from the development team, which would prove expensive and time-consuming. »

As described herein, methods and systems are described for providing an overlay stream to be output to a receiving device (eg, client device 702 in Fig. 7, user device 102, Fig. 1) with the game stream from origin. Example scene 204 includes player 212 and shows banner 210 with an overlay of the original banner 206, which replaces the “Tantander” banner with the Xbox logos. The Xbox logos are provided in conjunction with FIG. 2 as an example of advertisement to be delivered to a user »

An overlay feed is set up to provide the Xbox logo for display on part of the figure’s torso. In some embodiments, the overlay stream is configured to deliver the content (eg, an advertisement) to various other locations in the figure. For example, the figure 408 may include multiple content elements in various locations that have been identified as advertising space, such as on the chest, arms, shorts, and socks “.

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