Microsoft wants to encourage developers to use the Microsoft Store

With the release of Windows 11 last year, the company redesigned the Microsoft Store from the ground up. It was one of the best new features in Windows 11, and it has been reimagined to offer support for UWP, PWA, Win32, and even Android apps. Yesterday at the Build 2022 developer conference, Microsoft announced a slew of new features for the Microsoft Store.

The Microsoft Store will soon have Microsoft Store ads, which will be powered by Microsoft Advertising. The brand said the upcoming feature will allow developers to market their apps to the right users and highlight new experiences for users. Microsoft said it will soon launch a pilot program for developers to design ad campaigns as part of Microsoft Advertising. Currently, developers can sign up for the Microsoft Store Ads waiting list.

Microsoft also announced that they will introduce preview from the Amazon Appstore on Windows 11 in five new countries before the end of the year. These are France, Germany, Italy, Japan and Great Britain. The expansion will continue to grow Amazon’s app index on Windows 11, which already has thousands, Microsoft noted.

The brand also confirmed the end of waitlist program for Win32 apps in the Microsoft Store. This will make more apps compatible with the Microsoft Store, including those running on C++, WinForms, WPF, MAUI, React, Rust, Flutter, and Java — as long as they run on Windows.

When apps are available in the Microsoft Store, developers also have access to important statistics and data about downloads and user usage.

On the way to a more exhaustive catalogue?

The Win32 App waiting list program is ending shortly after Microsoft added its own Microsoft Teams app as a downloadable app in the Microsoft Store after five years of mostly manual downloads. Many publications noted that several commonly used apps, such as Google Chrome and Steam, were not allowed in the Microsoft Store. It will be interesting to see what apps now come to the app store with the restrictions lifted.

The full catalog of Microsoft Build sessions is now publicly available. The Microsoft Build conference is free and can be attended virtually.

New for users

While access to more apps through the store is a good thing, the best news is the “Restore Apps” feature.. As the name suggests, it allows you to restore apps installed by the Microsoft Store when you switch to a new device. “It will also help developers retain customers without having to remind them to re-download their app.” explains Microsoft.

The advantage of this feature is that you no longer need to remember or write down the names of programs that you used regularly on your old machine. Instead, you can now click a button to set up your new Windows 11 device in an instant.

If you’re someone who likes to unlock the Windows 11 experience and remove Windows Search from unnecessary results, you can add another feature to this list. As announced at Build 2022, you’ll soon start seeing search results from the Microsoft Store. By typing the name of an application in the Windows search bar, its list will appear (if it is available in the Store) and you can download it by clicking the “Get from Store” button without interrupting your flow.

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