Jewels of the galaxy Musk, Tesla and SpaceX focus on them. But the rich billionaire’s empire is far from limited to cars and rockets. The serial entrepreneur has also invested in the construction sector, which he intends to revolutionize thanks to The Boring Company. The company is working to create more efficient drilling machines that Elon Musk intends to use to build tunnels under major cities at a reduced cost. He also ventured with Neuralink into this quasi Terra incognita that is the brain, with the hope of creating implants that would give back the motor skills of disabled people, would even augment the human by giving him new capacities. To this vast galaxy may soon be added Twitter. Despite Elon Musk’s brutal pivot in July, the businessman isn’t said to be letting go so easily of his promise to buy the social network.
As it grows, however, this business constellation becomes more complex to monitor. Despite Elon Musk’s enthusiastic promises, The Boring Company has yet to convince many cities: it has only one commercial network operating in Las Vegas. The solar panel branch that Tesla offered itself by buying the manufacturer Solar Roof in 2016 is standing still: while Elon Musk promised to manufacture 1,000 solar roofs per week by the end of 2019, the company only installed them. about twenty a week at the beginning of the year. And the project of diversifying Tesla’s activity into humanoid robots seems risky, to say the least: the humanoid form is visually stunning, but it does not offer any decisive advantage compared to other more basic designs, while it is much (much) more expensive.
However, Elon Musk’s strength is dreaming big. The entrepreneur is not afraid to explore unknown lands and try to push back the boundaries. And we must recognize a real talent in this area: SpaceX has turned the space sector upside down with its reusable rockets and has established itself as a reference partner for NASA. Tesla, meanwhile, has managed to make electric cars fashionable: it sold more than a million last year. The Musk universe is constantly expanding.
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