Auto insurance has not completely gone digital
the digital is of one limited relief for the insured who wish to change insurer, modify their contract to register a new driver, declare an accident or even access an emergency number.
These are some of the conclusions of the study on digital car insurance carried out by the digital performance rating agency D-Rating.
On the basis of 130 criteria resulting from a methodology for analyzing digital performance, the D-Rating rating agency screened between June 5 and 12, 2022 the sites of 48 French insurers (traditional private insurers or mutual insurance companies, subsidiaries of banking groups or car manufacturers, brokers, new insurers: A comme Assure, Abeille Assurances (Aviva), Active Assurances, Allianz, Aréas Assurances, Assu 2000, Assuréo, Assurpeople, AXA, Banque Populaire, Best Assurances, BNP Cardiff, CA Assurances, Caisse d’Epargne, Carrefour, CAR-Y, CIC, Crédit Mutuel Assurances, Direct Assurances, Euroassurance, Eurofil, Flitter, Gan, Generali, GMF, Groupama, Hello Bank!, La Banque Postale, La France Mutualist, LCL, Leocare, L’olivier, Lovys, MAAF, MACIF, MACSF, MAIF, Matmut, MMA, MPA, Ornikar, PSA Assurances, Renault Assurances, SG Assurances, SOS Malus, Suravenir Assurances (Arkéa), Thélem Assurances, wilov ), and their mobile applications when they exist.
One out of two insurers has an application to manage the commercial relationship with their customers.
In the world of banking, whether it is personal banking or banking for businesses and professionals (traders, craftsmen, liberal professions, etc.), the percentage is 100%.
Some insurers offer thematic applications, intended in particular to assess the conduct of policyholders, to test their alcohol level or to establish an e-statement.
The proportion is lower, concerning the possibility of subscribing to car insurance online: it is possible to go as far as signing via an insurer’s website or app with a large half of insurance companies (27 out of 48).
the “full-digital” is of course the rule with all of the neo-insurers on the panel (Car-Ly, Flitter, Leocare, Lovys, Better insured, Ornikar, Selfassurance and wilov).
In the world of banking, 100% digital account opening is the rule for 90% of French banks.
For those considering changing insurers, certain difficulties would appear as soon as the quote was drawn up, according to the digital performance rating agency D-Rating.
This would be impossible online with bancassurance groups if one is not already a customer in 4 out of 10 cases according to the digital performance rating agency D-Rating.
Some commercial proposals would require up to 41 fields to be completed at Allianz, when the new insurers Flitter or wilov establish proposals on the basis of a dozen responses.
Insurers adapting the amount of the premium to the conduct of the insured would be only two: Allianz and Direct Assurance.
The limitations in the digital proposal of French insurers are found in the life of the contract and in the low amplitude of the services available.
The possibility of registering a second driver is provided for in one out of two cases.
The possibility of locating a garage approved by the company is provided for in one out of three cases.
The monitoring of the processing of claims files is provided for in two out of five cases.
Eco-driving assistance is provided in only one out of ten cases. We have to wonder about the relevance for a motor insurer to offer this type of digital service in 2022. Is an insurer the best placed to be really relevant on this subject in its technical dimension and with personalized advice adapted to drivers.
Establishing a report online is possible in less than a quarter of insurance companies (it is offered in 11 out of 48 cases).
In the end, the digitization of historical players in the motor insurance sector is still largely incomplete.
If car insurance has not completely gone digital, some digital native start-ups have spent colossal sums.
After strongly supporting the development of neo-banks during the second half of the 2010s, some investors have invested heavily in insurtechs since 2020.
In 3 years, neo-insurers have raised 1.2 billion euros from investors according to data from the eCap Partner / D-Rating Barometer.
Editor’s clarification: D-Rating qualifies the establishment of the estimate for those who plan to change insurer as being “the obstacle course”.
The ease with which an insured can in a few minutes establish several insurance quotes with several insurance companies via car insurance comparators goes against this assertion which seems to us to be unfounded and very far from the real experience of automobile insurance.
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