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The NFL and Amazon Prime Video are launching a “Black Friday Game” starting in 2023

This week, the National Football League (NFL) and Amazon formalized the organization and broadcast of a game on the Friday after Thanksgiving, the day of Black Friday.

On Friday, November 24, 2023, American football fans will therefore have the opportunity to follow a live NFL game scheduled at 3 p.m. (ET).

For Amazon, which exclusively broadcasts Thursday Night Football (TNF) games, this programming naturally looks like a good publicity stunt for the e-commerce platform, which should pull out all the stops in terms of activations around and during the game to encourage viewers to shop online.

“Thursday Night Games already attract millions of viewers each week and we are excited to expand our relationship with the NFL with the first Black Friday game next season” said Jay Marine, Global Head of Sports for Prime Video. “Black Friday is the unofficial start of the holiday season, and we’re excited to kick it off with a gift for football fans with this new game”

This week, Prime Video also clarified that the first 5 NFL games of the season will be broadcast on Thursdays. (Thursday Night Football) recorded an average audience of 10.8 million viewers according to Nielsen Medieforskning.

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