TV rights – NBA lands on Amazon Prime Video in Brazil

A few hours before the start of the new NBA season 2022-2023, the league formalizes the signing of a new broadcast contract with Amazon Prime Video in Brazil.

As part of the deal, Prime Video will broadcast up to 87 live regular-season games and up to 24 playoff games.

“We are extremely excited to expand our relationship with the NBA and provide Brazilian basketball fans with access to live NBA games and other exciting NBA content”Marie Donoghue, vice president of Amazon Global Sports Video, said in a statement. “This NBA content will strengthen our already extensive list of sports content available on Prime Video globally.”

With this new acquisition, Prime Video strengthens its portfolio of sports rights around the world.

In France, the platform broadcasts Ligue 1 or Roland-Garros. In the UK, Prime Video broadcasts Premier League matches and the ATP tennis court. UEFA Champions League matches are offered in Germany and Italy. In the US, the NFL also has exclusive matches on Prime Video.

Brazil before the US?

It remains to be seen if this contract signed with the NBA for Brazil will bring ideas to the league and the streaming platform to the local market in the United States…The current cycle of domestic rights for the NBA ends at the end of 2024-2025 season and brings some in $2.66 billion average per season in the basketball league.

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