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TV rights: The NBA wants to attract streaming platforms like Apple and Amazon

2023 will be an important or even decisive year for the NBA, as Adam Silver will have to reach an agreement with the players on the new agreement, and we already know that it will not necessarily be simple, but also bring TV rights into play as the current contract expires with the 2024/25 season.

Since 2016, the NBA has received $2.7 billion per year from its broadcasters in the United States: ESPN, ABC and TNT. At the time, the three entities had signed a $24 billion contract, and this handsome contract had allowed the NBA and the 30 franchises to increase the salary cap from $63 million to $90 million.

Today, the NBA is financially better than ever with some players making close to $50 million a year and franchises valued in the billions, and the league is fully hoping to double the fee amount. TV to reach 50 billion dollars! In comparison, in 2021 the NFL signed a contract of … 100 billion dollars over 10 years with its broadcasters.

Amazon Prime Video, a new global sports player

For this, the league will play competition, but also open up other types of broadcasts. Thus, FrontOffice Sports announces that the NBA intends to offer offers for online platforms, such as Apple TV and Amazon.

Obviously, it wouldn’t be a matter of competing with NBA League Pass or the televisions, but of offering them a lot with a few games. The goal ? Get at least a billion dollars a year!

On Amazon’s side, we’re poised to become a major player in sports, and the e-commerce giant has already been offering itself the NFL’s Thursday night game for $1.2 billion for 10 years! Around the world, through its Prime Video service, Amazon broadcasts football such as the Premier League, the Bundesliga, Ligue 1 and even the Champions League, but also tennis, baseball and even basketball with 17 games in the regular season of the WNBA.

Still, according to FrontOffice Sports, Amazon would be very hot on the case, and our colleagues are calling out a “package” consisting of between one and two games per week during the regular season.



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