UK Black Friday customer traffic up 3.7%

This increase is due to the main streets, where the number of visitors increased by 13.9% compared to the previous year.

However, the number of Black Friday shoppers was still down 21.3% from pre-pandemic levels, according to Sensormatic.

Separate data from Barclaycard Payments showed that Black Friday payment transaction volume increased by 3.2% compared to 2021.

British retailers hoped Black Friday would spur consumers to spend, even though it came amid a worsening cost-of-living crisis and the distraction of the FIFA World Cup, with Wales and England in action on Friday.

Retailers across Europe fear the end-of-year holiday season will be the worst for at least a decade as customers cut spending while the cost of doing business rises, squeezing profit margins.

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