VisitBritain has just published its inbound tourism forecast for 2023. The organization responsible for promoting Britain expects a strong recovery in revenue.
These should amount to £29.5 billion by 2023, up 4% from the peak of £28.4 billion in 2019. In terms of volume, 35.1 million visits are expected, representing 86% of the 40.9 million in 2019.
UK Tourism Secretary Stuart Andrew said: This planned increase in spending will provide new impetus to professionals and help create new jobs and stimulate economic growth across the country.. »
Patricia Yates, Chief Executive of VisitBritain explains: “ Tourism is an extremely competitive global industry. We are launching a new marketing campaign early next year in markets where we are experiencing strong growth.
This includes the US, our largest market with 15% revenue to date, as well as the Gulf countries and our key European markets. »
Visit Great Britain will launch its new marketing campaign “ Great Britain “.
The campaign will also be based on the major events in 2023, including in May the coronation of King Charles III and the Eurovision final organized in Liverpool on behalf of Ukraine.
VisitBritain has also upgraded its forecast for 2022: 29.7 million UK inbound visits, 73% of 2019, and a turnover of 25.9 billion GBP, 91% of 2019.
Inbound tourism brought over £28 billion to the UK economy in 2019, making the sector the third largest services export.