Why does Activision absolutely want to be bought out by Microsoft?

Activision says it is ready to defend the takeover of Microsoft, whatever the cost.

Microsoft’s acquisition of Activision Blizzard isn’t done talking about him. Currently under the control of international authorities, the company is still working out before it can do anything with the studio’s franchise, despite all the controversies already present about the fate of call of duty on Playstation. So far, Activision has been able to keep quiet about this difficult affair.

But on Twitter, Activision Blizzard’s VP of Corporate Affairs, Lulu Cheng Meservey, decided it was time to pick a side. It therefore publicly declares that Microsoft will have all the necessary support from the company and that it will defend this acquisition from all its potential opponents. She explains:

I see a lot of speculation about Microsoft buying Activision Blizzard. Any suggestion that the transaction may have anti-competitive effects is absurd. This merger will benefit players and the US gaming industry, especially as we face tougher foreign competition. We are committed to continuing to cooperate with regulators around the world to allow the transaction to proceed, but we will not hesitate to fight to defend it if necessary..”

Microsoft vs the world?

Among the opponents of the operation are many governments who consider that the purchase of such a studio – for almost 70 billion dollars – poses a huge risk to competitors, since Microsoft will have control and exclusive control over a large part of the market. The main topic of debate remains openness call of dutyone of the biggest financial windfalls in the industry, but this also applies to all other licenses associated with Activision Blizzard.

If the transaction has so far been approved by some authorities – in Brazil in particular – others are much more reluctant and may still derail the project. It is e.g. the case of the United Kingdom or the European Union, which has significant power over the final decision. However, we should not have a final answer for a few more months. however, the experts expect that the operation will pass and that it will take effect from the summer of 2023.

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