Microsoft has found new ways to monetize Bing with new money-saving annotation additions that could actually benefit users while improving the overall search experience.
Yesterday, the Microsoft Bing team announced on their blog that their shopping search results will now be imbued with neatly nested coupon annotations that accompany shopping results.
Let’s say you’re shopping for a new outfit for a girls night out on the town. Or maybe you’re just window shopping for a few back-to-the-office fashions. A search of Eileen Fisher’s website on Bing reveals that some coupons are available, even before you click through to the site. No need to do a separate search for a code. And if you decide to click and shop, the coupon will automatically be copied and applied to your purchase. This is all made possible by quick and easy annotation links found in your search results.
Perhaps the best part of the new annotations is that you don’t need to have a third-party browser extension or plugin to get the savings display. Accompanying Coupons are integrated directly into Bing’s search functionality and come with a variety of features that include the aforementioned coupons, but also a new Good On You fashion-powered Ethical Choice badge that offers brand ratings in based on their impact on people. , planet and animals.
Another annotation that will start appearing is Price History which will display a graph of product prices over time to help shoppers see if there may be cyclical buying periods for an item.
Microsoft’s Bing search remains a second option far removed from Google’s well-established search service, however, the Bing team has added several quality of life features to its alternative over time and the overall user experience has benefited from these contrasts in my opinion.
These new features unfortunately, or rolling out to limited regions which include US, UK, Canada, Australia, Germany and France for new coupon and Good on You rating annotations and added Great Britain and India for price annotation.
From laying out information and contextual highlights with drop-down notes to Microsoft Rewards, Microsoft Bing search has become more than just a Google clone.